How can we appeal to today’s youth, post-Coronacrisis?



One month after the Prime Minister announced the nationwide lockdown, I write this piece in Suffolk’s finest 5-star resort, commonly known as my back garden, under the 70° sunshine with shoulder-length hair and a fast-expanding stomach.

And whilst, according to mother, my diet is something I should take more seriously, one can’t help but be distracted by a recent statistic. A poll by Survation and the Adam Smith Institute showed an overwhelming 72 per cent of people in the UK support a tax cut to “try and increase economic growth and jobs”, with support particularly high among younger adults.

This statistic suggests that we may be on the brink of a transformation in British politics like no other.

In December, something incredible happened. The ordinary, everyday people of this nation rose up and voted en masse for the man of the hour, Boris Johnson, with 48% of working class voters casting their ballot for the Conservatives. As things stand, young people are now the Conservative Party’s final hurdle in its quest for complete electoral dominance.

Labour’s audacious misinformation campaign during the election managed to convince a large number of young people (though few others) that Boris will sell the NHS. But what will happen, come 2024, when the young people who voted Labour realise the eeeeevul Tories didn’t “sell the NHS to Donald Trump”?

This one question sums up Corbyn’s last hurrah. His campaign was little more than a Kamikaze mission – if he was going down, so was the entire Labour Party.

The demise of Magic Grandpa presents us with a unique opportunity to finally capture the hearts of this nation’s youth, changing the way British politics will operate for decades to come. And this is why these next four years are crucial, as they give us the chance to think about the message we are sending out to younger people.

Last year, Labour ran their campaign on fear. Fear of tories selling the NHS, fear of Donald Trump’s chlorinated chicken, fear of more austerity. Whereas Boris ran our campaign on hope. Hope for an end to the political Parliamentary paralysis we found ourselves in; hope for lower taxes and better infrastructure; and hope for a glorious post-Brexit Britain.

That is what we must sell to our youth. Because with hope, comes votes. Lots of them.

James Yucel is a writer and young Conservative activist who has written for The Glasgow Guardian, and was a campaign officer for Tom Hunt MP. Follow him on twitter: @JamesLYucel

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