Young people are switching off the mainstream media in their droves



County Durham – the home of Oxbridge Rejects, Darren Grimes and world-famous TikTokker, Dehenna Davison – is dominating the headlines yet again as SPaD-in-Chief to the PM, Dominic Cummings was forced to make the trip up from London with his Corona-stricken family to find childcare for their 4-year-old boy. An innocent story, surely? Alas, no. Once again, the farcial MSM, led by the likes of Rigby and Peston, have been stirring the perfidious pot of partisan politics, as an army of privately-educated hacks bombarded Cummings for the better half of a week, accusing him of putting lives in danger as he desperately drove up North with his wife to seek childcare for his son.

The saga, which is inevitably being referred to as ‘Cummingsgate’ by left-wing provocateurs, perfectly sums up why public trust in the mainstream media is at an all-time low. Young people in particular have totally zoned out. Indeed, following spontaneous conversations with my own peers, I have come to the scientific conclusion that young people are now completely immune to the MSM’s antics, and the tedious truth-twisting and ranting of Adam Boulton and Piers Morgan.

It should come as no shock to anyone reading this that young people have a rebellious tendency to distrust figures of authority such as politicians and police officers. But last week has rather neatly cemented the MSM’s position at the top of the ‘don’t trust’ list, which will in the long-term hopefully serve as a lesson to hacks who use their ‘impartial’ platforms to advance their anti-government agenda.

Nowadays, young people are turning to their more politically-inclined friends for guidance as they feel they can trust them – people they have grown up with, as opposed to Emily Maitlis who recently received a whopping 18,000 complaints for her little stunt on Newsnight this week. Realistically, if the media ever want to increase the number of young people watching their news shows, they are going to have to accept that pantomimes such as the braying mob outside Cummings’ house are wholly unappealing. Young people aren’t interested in drama or what Kay Burley’s opinion on something is. We can make up our own minds.

The last thing we want is an all-out Trumpian war between the government and the media. Freedom of Press is a crucial pillar of our democracy and one that must survive. But what we saw this week was not Freedom of Press – it was harassment. And after the death of Caroline Flack who tragically took her own life after being hounded by the media, we should consider the impact of such ‘journalism’ on individuals’ lives and especially their mental health given the country is in an emergency.

A word of advice to our press from a student: less show, more facts – and young people will get back on board. For now, we just aren’t interested.

James Yucel is a writer and young Conservative activist who has written for The Glasgow Guardian and was a campaign officer for Tom Hunt MP. Follow him on twitter: @JamesLYucel